Post by account_disabled on Mar 10, 2024 10:22:30 GMT
The watched time you get for your investment on each advertising platform. Lets analyze the numbers and try to settle the Facebook vs YouTube video battle once and for all Setting the scene Facebook versus YouTube Heres how the battle for video has been shaping up over recent years. New online video platforms such as Vine Instagram and Snapchat have emerged in the last two years. Meanwhile others like Facebook Video have grown considerably. In April Facebook got billion daily views. In the space of just months this figure doubled reaching billion daily views.
Critics pointed out that the arbitrary metric of a view didnt really mean much Europe Cell Phone Number List since YouTube counts a view after seconds and Facebook counts a view after only seconds. In January Facebook announced that people watch around million hours of video a day. In February Google CEO Sundar Pichai reminded investors that YouTubes audience watches hundreds of millions of hours of video every day. Since YouTube has measured its performance in terms of hours watched not video views. As of Facebook now also refers to the hours watched metric.
So where can you get the best value for your video advertising budget Our experiment ran the numbers including impressions overall time watched and quality time watched to find out. Wolfgangs video experiment For this experiment we advertised the same secondlong video over the same period of time and with identical budgets via YouTube ads and Facebook Video ads. We also targeted the same type of individuals using demographics and interestbased targeting. The first hurdle to overcome was that each platform has different methods for counting views and charging for advertising. How YouTube and Facebook charge for video ads In YouTube advertising youre charged per view.the full duration of the video if its shorter than seconds or when a user engages with your video. Facebook on the other hand charges by.
Critics pointed out that the arbitrary metric of a view didnt really mean much Europe Cell Phone Number List since YouTube counts a view after seconds and Facebook counts a view after only seconds. In January Facebook announced that people watch around million hours of video a day. In February Google CEO Sundar Pichai reminded investors that YouTubes audience watches hundreds of millions of hours of video every day. Since YouTube has measured its performance in terms of hours watched not video views. As of Facebook now also refers to the hours watched metric.
So where can you get the best value for your video advertising budget Our experiment ran the numbers including impressions overall time watched and quality time watched to find out. Wolfgangs video experiment For this experiment we advertised the same secondlong video over the same period of time and with identical budgets via YouTube ads and Facebook Video ads. We also targeted the same type of individuals using demographics and interestbased targeting. The first hurdle to overcome was that each platform has different methods for counting views and charging for advertising. How YouTube and Facebook charge for video ads In YouTube advertising youre charged per view.the full duration of the video if its shorter than seconds or when a user engages with your video. Facebook on the other hand charges by.