Post by account_disabled on Dec 24, 2023 4:37:31 GMT
You must have already heard about the fact that Facebook recently launched a new format of commercial communication, the so-called Sponsored Stories. Now this extension is also available to advertisers in the Czech Republic. This is an ad that allows the promotion of new posts or social interactions that occur on the target Facebook page. Let's take a closer look at what it actually is. What are Sponsored Stories? Until now, Facebook in its advertising has somewhat neglected the enormous potential of possibilities brought by the connection of individual users with each other and with brands and companies using fan pages. Sponsored Stories tries to make full use of this potential and brings expanded possibilities of social interaction to advertisements.
They enable stronger B2B Email List connections between brands and fans and engage relationships between users to amplify the impact of messages. So we have two new variants of PPC advertising on Facebook: Page Post Story and Like Story . Let's take a closer look at them, they are definitely worth it
. Page Post Story Page Post Story allows you to highlight a specific post (wall update) that we have placed on our fan page, we can target it only to fans of our page . The advantage is that we significantly increase the chance that fans will notice the new post. With a normal page update, it very often happens that it is either not displayed to the user at all, or disappears among other information. image Preview Page Post Story Like Story A Like Story is a different story than a post, as it can be targeted at a much larger mass of people: all friends of fans of your page .
The average number of friends of a Facebook user is 130, so it tends to be a significantly larger group than with Page Posts Stories, where, as I mentioned above, there is an option to target only fans of your page. Users are then shown a message that their friend is a fan of your landing page among the ads on the right. The advertising message places emphasis primarily on the display of your friend , and secondly on your page - it should look like a recommendation from a friend , thereby causing greater fan engagement. It's true that some users will recommend fan pages involuntarily: they can't log out of the system, and viewing their information is limited only by their Facebook-wide privacy settings . image Preview Like Story How to set up Sponsored Stories? Don't worry, you don't need a new interface to create new ad formats.
They enable stronger B2B Email List connections between brands and fans and engage relationships between users to amplify the impact of messages. So we have two new variants of PPC advertising on Facebook: Page Post Story and Like Story . Let's take a closer look at them, they are definitely worth it
. Page Post Story Page Post Story allows you to highlight a specific post (wall update) that we have placed on our fan page, we can target it only to fans of our page . The advantage is that we significantly increase the chance that fans will notice the new post. With a normal page update, it very often happens that it is either not displayed to the user at all, or disappears among other information. image Preview Page Post Story Like Story A Like Story is a different story than a post, as it can be targeted at a much larger mass of people: all friends of fans of your page . The average number of friends of a Facebook user is 130, so it tends to be a significantly larger group than with Page Posts Stories, where, as I mentioned above, there is an option to target only fans of your page. Users are then shown a message that their friend is a fan of your landing page among the ads on the right. The advertising message places emphasis primarily on the display of your friend , and secondly on your page - it should look like a recommendation from a friend , thereby causing greater fan engagement. It's true that some users will recommend fan pages involuntarily: they can't log out of the system, and viewing their information is limited only by their Facebook-wide privacy settings . image Preview Like Story How to set up Sponsored Stories? Don't worry, you don't need a new interface to create new ad formats.